If you ever watched Instagram stories from pages you are following and wondered how they are so perfectly fit into the box, you are reading this for the right reason: THE INSTAGRAM STORY TEMPLATE.
In fact, some may find it even more interesting to expand and scale their approach to content creation using the right arrangement for their post. This helps them provide an enhanced branding look and keep themselves above at the visual marketing standards.
The Instagram story template is simply offering you a visual perspective toward the contents you create to match perfectly into the application pictorial canvas and use the instagram sizes for exporting even more photos at large.
What Is An Instagram Story Template?
Story Templates are well-designed images with graphics and text, including spaces left blank to be filled in by the user. Here’s what I’m talking about:
The main purpose of these templates is to share information about yourself with your followers. On a social media that is almost completely visual, Story Templates provide a new text-based way of getting your personality out there.
Thanks to Story Highlights, these templates can stay at the top of your profile and become an extension of your bio, ready to tell anyone who lands on your page some fun stuff about you! Search ‘templates’ on Instagram and you’ll find loads of accounts creating templates for users.
You can use grampapa’s URL import feature to load them in your library to fill in, upload for scheduling use, and share!
How Can the Instagram Story Template Work For Businesses?
At the moment an Instagram Story Template has been predominantly used on a consumer to consumer basis, or these Instagram story templates are created by influencers to increase their reach.
As you can see, whoever makes the template includes their name and potentially any trademarks or recognizable branding. Once they start getting shared, their account will be discovered by people outside of their current network. This is fantastic marketing because their followers are doing the distributing for them!
I think Stories, on both Facebook & Instagram are going to grow in usage over the next year. Having branded frames and/or templates will help your brand stand apart from the crowd.
— Eddie Garrison #SMDayJax (@EddieGarrison) April 10, 2018
So you can probably see that there’s a real opportunity for businesses and brands to get involved here. By giving away something cool that your followers can use and share, you’re increasing brand awareness and growing engagement. By making your own branded Instagram Story Templates, your business has the opportunity to be seen by thousands of new people who are likely to have similar interests to your target audience! Not to mention, if your templates look amazing, users will go to your profile to see if they can get their hands on anymore.
Super Relevant Themes
Think about what your business does, and ways that Story Templates could apply to your target audience. For example, if you’re in the watching the world cup, you could share templates around themes such as:
- Player’s info on the teams you like …
- Pin the place or stadium on the map!
- Create conversion and promote team or game etc…
here’s an example:
New designs for our IG story updates. Made a template for all the teams 😀 pic.twitter.com/J0mvKqHMlY
— 🅱UDGELUMP (@Fudgelump) June 20, 2018
Because that’s the kind of thing people who like World Cup or who go are following the games are a lot are likely to want to fill in and share. Similarly, if you’re in the fitness industry, you could share templates like:
- Today’s Workout
- Weekly Progress
- Favorite Gym Equipment
Encouraging your audience to share their routines and progress on their own Stories.
Get into the mindset of your audience and produce an Instagram story template relevant to your industry!
Top Instagram Story Trends
You could also create an Instagram Story Template around the top trends for the week – which you can get direct to your inbox by clicking here!
Think of Instagram story templates you could create around important events or trends. For example, Mother’s Day sees hundreds of people take to Stories to complement their moms and share memories. This would, therefore, be a great opportunity to create a template such as: ‘Reasons My Mum Is The Best:’ (or something to that effect) because it’s likely to get a lot of engagement in a short space of time.
Other recurring trends like #WCW (Woman Crush Wednesday) and #MCM (Man Crush Monday) could be a good thing to make templates around depending on your audience. They are guaranteed to get traction every week and if your Instagram story template looks appealing to your target demographic then it will get shared!
Here are some other good examples:
Similarly, if you’re looking to appeal to a large proportion of people, you could jump on to current affairs such as news, politics, and sports to encourage interaction amongst your followers. This is a great example of a template that is likely to be shared amongst football fans, with space at the bottom to include any further opinions:
The only problem with these kinds of templates is that they expire very quickly and will not continue to be used once the event has passed. However, if done well they have potential to get a huge amount of reach!
Drawings and Emojis on Story Templates?
Instagram Story Templatedoesn’t have to be solely text-based! The GIF stickers are a great asset to have emojis and the pen tools to jazz up Instagram Stories. Think outside the box for ways your brand could engage followers by utilizing emojis in Instagram Story Template – it’s easier and quicker than writing answers out so this type of template might appeal more to certain people. If your audience is creative, why not encourage them to let artistic license reign and draw something on a template!
For example, if you sell trainers you could create a blank trainer template and ask your followers to design their dream pair and share it on their Story. Minimal work at your end but great potential to get a lot of reach and engagement!
How Do You Create An Instagram Story Template?
When using Story Templates as part of your Instagram marketing, it makes sense to make your own so you can design them on brand and get your company name out there.
Creating Story Templates can be done from within Instagram, for example,
It’s obviously a bit rough around the edges, but due to the newest range of fonts, you can actually do a lot within Stories itself. If — like me — you don’t have a steady enough hand to use the pen tool, use different forms of blown up punctuation to create the blank spaces! You can also use the color-picker tool to make sure everything matches, like how I chose the pink from the flag for the text. It does a job, and if you’re pressed for time or want to test Story Templates out before allocating time and budget to them, then it’s probably best to make them from within the app.
However, if you want to make Story Templates that stand out and look really high quality, make them using a third-party tool such as Canva.
Once you have set the Instagram Story Size for your post, i.e.1080px X 1920px, there will be loads of potential designs that you can make and free stock photos or services that help you in making easier Instagram posts. So it would be used and repurposed for your perfect Instagram Story template!
Instagram Story Template For B2B Marketing?
So far, we’ve only talked about Story Templates in a B2C context. When we saw this trend arise a few weeks ago we wondered if there was potential for them to work on a business to business to level. Without any inspiration out there, we decided to give it a go and make our own!
The reason Instagram Story Templates are so popular is that people like getting to know each other in fun and interesting ways. Another reason why Stories, in general, are so popular with businesses, is that their followers get to see behind-the-scenes and get to know the people behind the brand. So why not combine these 2 trends and let people learn a bit more about the companies they follow on Instagram! The boring facts can be found on websites and LinkedIn pages, but what I actually want to know is what kind of company culture businesses have and what their employees enjoy doing!
The people likely to use these Instagram Story Templates will be social media managers or marketers, hence the reason for the digital marketing questions! There’s a great business community on Twitter and LinkedIn with people sharing ideas and experiences, so why not try and bring a touch of that to Instagram?
Grampapa is an Instagram posting, Instagram scheduling, and management platform that saves social media managers and agencies time. Start your 14-day trial today!